Cargonet Social Media
The world of logistics has been slow to adopt social media as a marketing tool, due to the nature of the way their networks have operated for many years.
Many companies believe that you can't make logistics sound sexy enough to warrant having a social media presence. Well, if you ask Cargonet their opinion, they'll tell you just how wrong you are.
Cargonet realised that by regularly posting engaging content, and not simply going down the 'sell, sell, sell' route, they were actually able to indirectly better their relationship with customers, increasing their trust and likelihood of making a purchase.
By sharing useful, insightful content, Cargonet has leaped from 200 followers to 1600+ in the space of a few months, without spending a single penny on ads.